Images have become a very important part of Facebook page posts. Facebook gives a higher EdgeRank score to posts with photos so they are more likely to show up in a newsfeed, and posts with photos get increased interaction.
Here are a few examples of brands doing a great job with images. Several are in the food and beverage category as I’ve been paying close attention to the category because of my client in the category, Margaritaville Mixed Drinker. And yes, I did include Margaritaville Cargo, the Facebook page for the Mixed Drink Maker, in the list
Bright, fun images with clever copy make we want to head to my nearest Jamba Juice.
They have a passionate fan base of 31 million coffee lovers. I’m not a coffee lover, but their posts makes me want to become one.
Their close-up images and clever copy make me yearn for a cold one.
Who doesn’t love classic Disney images and iconic quotes? I’m ready to go to Red Box and get a movie for Friday Night Movie Night.
I can’t wait to get the Daily Moment of Zen each day. Time to start planning my next vacation.
We use enticing images, fun fill-in-the-blanks, and exotic locales that make fans want to mix up a refreshing cocktail.
It is really important to get Facebook page engagement rate up as much as possible to maintain EdgeRank score (Facebook’s algorithm for deciding which posts make it to your fan’s newsfeed), and to meet other objectives like awareness, brand affinity, referrals, and sales. Here are some tips.
1. Get the right people on the page
The more highly interested fans, the easier it is to get interaction on a page. So, first focus on getting anyone who has any interest in your brand to your Facebook page. Make sure to have a Facebook icon front and center on your website. Also send emails to your email list, promote via other social media, and include links everywhere else you can.. signage, email signatures, etc. Next, do targeted ad buys or sweepstakes/contests with highly relevant prizes to increase the number of fans that are interested in the page content.
2. Post stunning images
Facebook has become very visual. Facebook gives preference to images and people are more likely to interact with images that catch their eye. Take advantage of this by posting images as often as possible. See this example from client, Margaritaville Mixed Drink Maker’s Facebook page. Who doesn’t love seeing a picture of Bora Bora?
3. Use clever copy and include calls to action
Make your copy short and appealing to the audience. Not always, but often, include calls to action to comment, Like, share, etc. Here is another example from client Margaritaville Mixed Drink Maker’s Facebook page. This post earned a 9.21% engagement rate (vs. 2-3% industry average).
4. Respond to comments regularly
People want to be heard. So show them you are listening by replying to their questions and comments. If you don’t respond they will stop interacting, and if you do, they are more likely to interact again as well as buy your product.
5. Make it fun with events and offers
A great way to get fans excited and interacting is with a fun sweepstakes or contest. As a bonus (and often primary objective) increase Likes, email opt-ins, and referral traffic.
What are some of your tips for increasing engagement rate?
If you have a Facebook page for your business and want to increase Likes, here are some suggestions. Some are very basic (but work) and others will take a little more effort. Here goes..
1. Send an email to your friends and family asking them to Like your Facebook page. Maybe they are not your target, but they will get your Likes up to make your page look more legitimate and may be more likely to comment/Like which is helpful to get interaction going on the page, and helps for newsfeed optimization.
2. Send an email to your email list (current clients, partners.. anyone that you think might benefit from your Facebook page). Again, let them know your page exists. Email really is the best way to increase your numbers quickly.
3. Add your Facebook icon/url everywhere. Add icons to your website and blog, add an icon or url to your business cards and email signature, add a link from your LinkedIn profile, add an icon/link to any presentations you do and printed collateral, and put up signage if you have a physical presence.
4. Add a Facebook Like box to your blog. This way people can see others that have Liked your page (including their friends if any have Liked your page) and Like the Facebook page without leaving the blog.
5. Cross promote your Facebook page on your other social media properties. Periodically simply mention your Facebook page on your personal Facebook page, LinkedIn, or Twitter. Or if there is anything exciting happening on your Facebook page, mention that.
6. Take advantage of any opportunities to share your Facebook page. Some Facebook pages periodically let others share their Facebook page on their wall for their audience to see. Facebook guru, Mari Smith, does this periodically. She has 44k Likes so a huge potential audience. The WIC Facebook page also does this periodically, so be on the lookout for this opportunity. Some LinkedIn groups also post Discussions allowing members to share their Facebook pages. And periodically email lists ask members to share. Look for these opportunities.
7. Link to other Facebook pages in your posts. To do this, first Like the other page, then link to the page in your post by typing @ and then the page name. Your post will show up on the other page’s wall and the page owner or others may notice the post and visit your page.
8. Host a Q&A on your Facebook wall. Get an expert to answer questions on a relevant topic. If the expert has a large social media following, many may come to the event and Like your page.
9. Promote your page at live events. Beyond mentioning your page you can get more creative. Let people know they can like your page from their phone by texting the name of the page (for example, womeninconsulting) to FBOOK. Or, if you have a computer, ask them to Like the page on the spot in exchange for something (entering a contest, free product, etc.)
10. Do a Facebook ad buy. If you have a marketing budget, consider a Facebook ad buy. Cost are going up, but advertising may still make sense (and if you want to advertise at some point you may want to do it now, while costs are still reasonable).
Do you have any other suggestions?
*This post was originally published to the Women In Consulting blog
Just in time for Father’s Day.. tell eBay what makes your Dad a Superdad and be entered to win a home entertainment package or gift card.
Why I like: It’s timely and fun for Father’s Day
Enter to win the Grand Prize – round trip tickets to NJ, two tickets to the show, and a meet and greet. Or, be entered to win tickets to a local concert.
Why I like: Who wouldn’t like to win a VIP trip to see Rihanna in concert.
Tell Ford the Go Do Adventure that you and your family or friends would like to take in an Explorer for a week in the US and if selected Ford will foot the bill and make it happen.
Why I like: With Summer here, and a tough economy, a week vacation on Ford is appealing.
Campaign to save 1 million gallons of water by asking guys to make a pledge to stop shaving for as long as they can.
Why I like: You have to stop and look at this clever and fun campaign. Plus it has a World Environment Day tie-in.
Rescue the Corona Beach Bottle from the sand castle to win a trip to Mexico.
Why I like: Another fun vacation giveaway, with an entry twist.
Are there any current Facebook campaigns you like? Share them here.