Rachel Melia

Get Creative with Facebook Landing Tabs (Pics)

*This article was originally posted on the Women In Consulting blog.  It is posted here with a few modifications.

If you have a Facebook page for your business, you might want to consider adding a landing tab.  A landing tab is a tab people land on if they have not “Liked” your page yet. 

Most often, businesses use these as “Welcome” tabs.  The intent is to give people more information about the business and what they will find on the Facebook page with the goal of an increased conversion rate to “Like”.  A recent BrandGlue study found a 47% conversion rate to “Like” with a landing tab vs. a 23% conversion rate without a landing tab.

Here are some examples of “Welcome” tabs.  Note that most ask the visitor to “Like” the page, offer some information about the business and the Facebook page, and many have short videos.

Texto Graphic Design – A graphic rich landing tab.

Social Media Examiner  and EzineArticles – These are straight forward with simple messaging and videos.

Mari Smith – Tab of the Facebook guru Mari Smith.  With the primary objective of an increased conversion rate, her tab includes a video, letter about herself and her page, and more.

Businesses are using landing tabs in other creative ways as well..

Diet Coke has a simple and inviting entry way.

Dunkin Donuts and Papa Johns are promoting contests.

Threadless and Carters are selling products on their landing tabs.

Starbucks and Dominos are promoting Rewards programs.

And still other businesses use this tab as a social media hub.  See Carnival’s “Carnival” tab complete with email opt-in, videos, Twitter opt-in, photos, polls, and more.

Does your business have a Facebook landing tab? If so, share the link here.  Of if you have any favorites, share those too!