My most popular post of all time was on social media reporting templates, so I wanted to share updated information. Here are some tips about what to include in a Facebook reporting template as well as an example. You can add other social media properties to compare high level performance.
First as some background.. There is ALOT of data available. Facebook Insights has great data. And if you are using a social media management tool like HootSuite or Sprout Social, those have great information also. Google Analytics also provides valuable data. And there are other free and paid tools like PageLever, etc.
All this data is great, and can be very useful for understanding and improving your efforts. But it can also be overwhelming. At the end of the day, it’s important to track several key high level metrics. Many set up a simple reporting dashboard to do this.
You’ll want to include Facebook metrics like total Likes, new Likes and unlikes, as well as reach, and engagement rate. You’ll also want to include metrics that track performance against business objectives including traffic to your blog or website, mentions, improved brand sentiment, leads or email opt-ins, reduction in customer service calls, sales, and revenue. Here is a simple reporting dashboard that can be tweaked for your business’ unique objectives and reporting capabilities.